In Plain Terms
Local SEO is the set of practices that help a business show up when someone searches for a service near a specific location — 'plumber near me,' 'AI developer Jakarta' — which is driven heavily by Google Business Profile signals and local citation consistency, not just website content.
What Actually Moves the Needle
A complete, accurate, regularly-updated Google Business Profile; consistent business name/address/phone (NAP) information across directories; genuine customer reviews; and location-relevant on-page content. General SEO tactics (backlinks, generic content) matter less here than they do for national/global search intent.
Why It Pairs With Paid Ads
For a local service business, Local SEO is a slower-building compounding asset while Google Ads gets immediate visibility — running both together (as with the Sedot WC Berkah engagement) tends to outperform either alone, since Ads clicks feed real conversion and review data back into the business's local profile strength.